ChoiceTech

Rethinking How We Make Decisions in a Digital World

At Remake The Rules, I use the term ChoiceTech to describe something many people feel but struggle to name: the way technology is shaping how we make decisions.

From dating apps to productivity software to AI-sorted inboxes, ChoiceTech includes all the tools, systems, and platforms that influence your choices—sometimes invisibly. It’s the tech you interact with when you’re trying to choose: who to date, what to eat, when to rest, how to lead, where to focus.

What is ChoiceTech?

ChoiceTech is short for Choice Technology: digital systems that affects how, when, and why you make decisions. That includes:

  • The filters and prompts on your dating app

  • The "smart" suggestions in your email client

  • The way a calendar auto-fills your schedule

  • The rankings on a product page or search result

  • The onboarding flow in your productivity tool

These are all examples of ChoiceTech—structures that nudge you toward (or away from) certain options. Whether you realize it or not, these tools shape the decisions you make every day.

Why ChoiceTech Matters Now

We are making more decisions than ever—and they're more complex, more interconnected, and more shaped by algorithms than ever before. Traditional advice like “go with your gut” or “follow your heart” doesn’t account for the digital filters and systems that guide your options before your gut even sees them.

That’s where ChoiceTech literacy becomes crucial. The more aware you are of the systems behind your choices, the more power you have to harness them—collaboratively ad effectively, rather than reactively.

Everyday Examples of ChoiceTech

  • Dating Apps: Swipe interfaces, preference filters, and algorithmic matching affect how you interpret compatibility.

  • Social Media Feeds: Your attention is shaped by invisible recommendation engines. What you see becomes what you consider.

  • Online Shopping: Product placement, reviews, and scarcity tactics guide not just what you buy—but how you decide.

  • Work Tools: Auto-scheduling, templated workflows, and default settings influence how you prioritize.

How Remake The Rules Supports ChoiceTech Strategy

At Remake The Rules, I teach people how to recognize, reflect on, and reconfigure their decision-making within ChoiceTech systems. Whether you're navigating online dating, running a small business, or leading a team, I help you:

  • Spot where tech is influencing your decision architecture

  • Recenter yourself in the process

  • Build skills for collaborative, system-aware decision-making

  • Design better outcomes through intentional use of information tools

ChoiceTech isn’t the enemy—it’s a system. And systems can be shaped.

ChoiceTech in Dating, Business, and Leadership

Dating: We help you use dating apps not to find the perfect match, but to get better at choosing—with more intentionality, fewer cognitive traps, and less burnout.

Business: From CRMs to scheduling platforms, small businesses rely on tools that affect client experience and owner decision-making. We optimize those tools around your actual needs—not what the software assumes you want.

Leadership: We coach leaders to spot when ChoiceTech is helping or hindering their team’s focus, flow, and autonomy—and teach new strategies to adjust the balance.

Want to Make Better Choices in a Tech-Shaped World?

You're not imagining it: decision-making has gotten harder. But you're not powerless. Let’s build the skills—and systems—you need to make it work for you.

Schedule a free discovery call to see how we can work together.

Curious where your own decision-making is being shaped without you noticing? Take the ChoiceTech Quiz to get a snapshot of your current habits—and how to reshape them.

FAQs

Is ChoiceTech a real term?
Yes—and no. It’s a term developed by Remake The Rules to name a growing reality: our decision-making is increasingly shaped by digital tools. Think of it like FinTech, but for personal and professional choices.

How does ChoiceTech affect dating?
Dating apps shape your options, your expectations, and your behavior. Recognizing that gives you power to use them differently—and better.

What is a ChoiceTech Consultant?
It’s someone who helps you navigate and reshape the systems that influence your choices—so they serve your goals, not just the algorithm’s.

You don’t have to figure this out alone.

Let’s talk about where you are, what’s not working, and how to rethink your decision-making for the modern information age.

Ready to dive deeper?

Start with the page that speaks most to your situation—or schedule a discovery call and let’s talk.