Choicetech
Rethinking How We Make Decisions in a Digital World
At Remake The Rules, I use the term Choicetech to describe something many people feel but struggle to name: the way technology is shaping how we make decisions.
From dating apps to productivity software to AI-sorted inboxes, Choicetech includes all the tools, systems, and platforms that influence your choices. It’s the tech you interact with when you’re trying to choose: who to date, what to eat, when to rest, how to lead, where to focus.
What is ChoiceTech?
ChoiceTech is short for Choice Technology: digital systems that affects how, when, and why you make decisions. That can include:
The filters and prompts on your dating app
The "smart" suggestions in your email client
The way a calendar auto-fills your schedule
The rankings on a product page or search result
The onboarding flow in your productivity tool
These are all examples of Choicetech, structures that nudge you toward (or away from) certain options. Whether you realize it or not, these tools shape the decisions you make every day.
Why Choicetech Matters Now
We are making more decisions than ever. And they're more complex, more interconnected, and more impacted by choicetech than ever before. Traditional advice like “go with your gut” or “follow your heart” doesn’t account for the digital filters and systems that guide your options before your gut even sees them.
That’s where Choicetech literacy becomes crucial. The more aware you are of the systems behind your choices, the more power you have to harness them collaboratively and effectively, rather than reactively.
Everyday Examples of Choicetech
Dating Apps: Swipe interfaces, preference filters, and algorithmic matching affect how you interpret compatibility.
Social Media Feeds: Your attention is shaped by invisible recommendation engines. What you see becomes what you consider.
Online Shopping: Product placement, reviews, and scarcity tactics guide not just what you buy—but how you decide.
Work Tools: Auto-scheduling, templated workflows, and default settings influence how you prioritize.
How Remake The Rules Supports Choicetech Strategy
At Remake The Rules, I teach people how to recognize, reflect on, and reconfigure their decision-making within Choicetech systems. Whether you're navigating online dating, running a small business, or leading a team, I help you:
Spot where tech is influencing your decision architecture
Recenter yourself in the process
Build skills for collaborative, system-aware decision-making
Design better outcomes through intentional use of information tools
Choicetech isn’t the enemy, it’s a tool with massive potential. And that potential can be tapped with effective use.
Choicetech in Dating, Business, and Leadership
Dating: I help you use dating apps not to find the perfect match, but to get better at choosing with more intentionality, fewer cognitive traps, and less burnout.
Business: From CRMs to scheduling platforms to hiring, small businesses rely on tools that affect client experience and owner decision-making. We optimize those tools around your actual needs, not what the software assumes you want.
Leadership: I coach leaders to spot when Choicetech is helping or hindering focus, flow, and autonomy and teach new strategies to adjust the balance.
Want to Make Better Choices in a Tech-Shaped World?
You're not imagining it: decision-making has gotten harder. But you're not powerless. Let’s build the skills, and systems, you need to make it work for you.
Schedule a free discovery call to see how we can work together.
Curious where your own decision-making is being impacted? Take the Choicetech Quiz to get a snapshot of your current habits and how to reshape them.
FAQs
Where does the term “choicetech” come from?
It’s a term developed by Remake The Rules to name a growing reality: our decision-making is increasingly shaped by digital tools. Think of it like fintech (financial technology), but for personal and professional choices.
How does Choicetech affect dating?
Dating apps shape your options, your expectations, and your behavior. Recognizing that gives you power to use them differently and better.
What is a Choicetech Consultant?
It’s someone who helps you navigate and reshape the digital systems that influence your choices so they serve your goals.
Curious about what this could look like for you?
Choose your starting point:
Is This For You? – See if this kind of decision and system-level work is what you’ve been looking for.
What Is Choicetech? – Understand the systems shaping your decisions and how to collaborate with them instead of getting stuck in them.
What Is Choice Inflation? – Learn how modern systems turn choice and information into cognitive labor and what to do about it.
Dating Decision-Making – Explore how choicetech affects romantic decisions and what you can do differently.
Business & Leadership – For entrepreneurs and leaders ready to rethink overwhelm, systems, and sustainable growth.
Working Together – Get a sense of what it’s like to collaborate, whether we’re strategizing your choices or redesigning your systems.
The ROAR Framework – My signature decision-making framework for navigating complexity and making aligned choices.
Foundational Principles – The beliefs that ground my work in autonomy and intentionality.
Ethics and Advocacy – How I approach power, privacy, accessibility, and justice in a digital world.
Meet Emily – Learn more about who I am, why this work matters to me, and what I bring to the table.
You don’t have to figure this out alone.
Let’s talk about where you are, what’s not working, and how to rethink your decision-making for the modern information age.
Ready to dive deeper?
Start with the page that speaks most to your situation or schedule a call and let’s talk.