Meet Emily

Hi, I'm Emily.

I’m a decision strategist and ChoiceTech Consultant & Coach with a background in information science, high-reliability design, and the tangled, fascinating space where technology meets human behavior.

I specialize in helping people and organizations rethink how they make decisions—especially in environments where digital systems, emotional stakes, and high-volume choices collide. The more complex the system, the more I love diving in.

Why I Built Remake The Rules

It’s hard to pinpoint exactly when Remake The Rules began to take shape. Over the years, I’ve worked across deeply consequential industries—spaces where success hinged not just on the right tools, but on the right use of those tools. That insight became the cornerstone of my work:

It’s not just about new technologies.
It’s about changing how we engage with the ones we already use.

Through this lens, I saw how many high-impact decisions—from who we date to how we lead—are shaped by default systems that haven’t evolved to match the world we now live in. Algorithms, dashboards, data-driven tools—they’re everywhere. But most people are still using them without the strategies or support they need to actually benefit.

Remake The Rules is my response to that gap.

The Core Question I Explore With Clients

In a world brimming with information, options, and optimization:
What kind of decision-making do we need to thrive—on our own terms?

This question drives everything I do. Whether I’m working with an individual navigating dating apps or a team designing better hiring systems, the goal is the same: to recenter human strategy inside the systems we now live with.

What I Do Best

I specialize in helping people navigate ChoiceTech environments—systems where how you decide matters just as much as what you choose. These are the areas where small tweaks can create huge shifts in outcomes.

I’m especially passionate about:

• Online dating – Helping people move past swiping fatigue and into intentional, informed connection

• Hiring and team design – Using probabilistic thinking to evaluate talent and build processes that reflect long-term goals

• Entrepreneurship and small business strategy – Supporting founders as they design systems, make complex tech choices, and align day-to-day operations with big-picture goals

• Strategic decision-making – Guiding leaders, business owners, and changemakers through high-stakes, high-ambiguity choices with clarity and integrity

Whether you're building a swipe strategy, launching a service-based business, redesigning a hiring pipeline, or making a difficult leadership call, the tools may differ—but the underlying challenge is the same:
You’re operating in a ChoiceTech world, and you need a decision-making system that works with you, not against you.

How I Work

At Remake The Rules, I combine structured frameworks, ethical consulting, and adaptive coaching to help clients:

• Upgrade their decision-making processes

• Navigate information overload and choice inflation

• Reclaim agency within modern systems

• Use tech intentionally—not passively

• Design decision-making systems that are flexible, inclusive, and human-centered

Whether we’re building a swipe strategy, redesigning a hiring pipeline, or working through a tough leadership choice, I’m here to make the invisible architecture of decision-making visible—and changeable.

Beyond the Work

Outside of Remake The Rules, you’ll find me:

• Immersed in design, from spatial flow to system diagrams

• Diving into big conversations about even bigger ideas

• Roaming new cities, ideally with a sweet pup by my side

• Finding joy in the exuberant destruction of harmful systems—and helping build better ones in their place

You don’t have to figure this out alone.

Let’s talk about where you are, what’s not working, and how to rethink your decision-making for the modern information age.